App Privacy Details

Starting December 8, 2020, App Store Connect requires app developers to identify the types of data collected by their app, including data collected by third-party integrations, such as the HyprMX SDK. The following table specifies the data that is collected by the HyprMX SDK. Important: The data disclosures below are only for the HyprMX SDK. You are also responsible for providing any additional disclosures for your app, including other third-party SDKs used in your app. For more information on Apple's data collection disclosure policies, please see Apple's documentation.

Type

Description

HyprMX Collects and Tracks?

Purpose

Name

Such as first or last name

NO

N/A

Email Address

Including but not limited to a hashed email address

NO

N/A

Phone Number

Including but not limited to a hashed phone number

NO

N/A

Physical Address

Such as home address, physical address, or mailing address

NO

N/A

Other User Contact Info

Any other information that can be used to contact the user outside the app

NO

N/A

Health

Health and medical data, including but not limited to from the Clinical Health Records API, HealthKit API, MovementDisorderAPIs, or health-related human subject research or any other user provided health or medical data

NO

N/A

Fitness

Fitness and exercise data, including but not limited to the Motion and Fitness API

NO

N/A

Payment Info

Such as form of payment, payment card number, or bank account number

NO

N/A

Credit Info

Such as credit score

NO

N/A

Other Financial Info

Such as salary, income, assets, debts, or any other financial information

YES

HyprMX runs user surveys to collect financial data for ad personalization. Users are able to opt out of these questions if desired. Data Collection Purpose(s): Third Party Advertising

Precise Location

Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places

NO

N/A

Coarse Location

Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as approximate location services

NO

N/A

Sensitive Info

Such as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data

YES

HyprMX runs user surveys to collect ethnic and other demographic data that could be considered "sensitive" for ad personalization. Users are able to opt out of these questions if desired. Data Collection Purpose(s): Third Party Advertising

Contacts

Such as a list of contacts in the user’s phone, address book, or social graph

NO

N/A

Emails or Text Messages

Including subject line, sender, recipients, and contents of the email or message

NO

N/A

Photos or Videos

The user’s photos or videos

NO

N/A

Audio Data

The user’s voice or sound recordings

NO

N/A

Gameplay Content

Such as user-generated content in-game

NO

N/A

Customer Support

Data generated by the user during a customer support request

NO

N/A

Other User Content

Any other user-generated content

NO

N/A

Browsing History

Information about the content the user has viewed

NO

N/A

Search History

Information about searches the user has performed

NO

N/A

User ID

Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account

YES

Each publisher provides HyprMX a static ID for each user that is primarily used for frequency cap enforcement and fraud prevention. Data Collection Purpose(s): Third-Party Advertising

Device ID

Such as the device’s advertising identifier, or other device-level ID

YES

Advertising and analytics. Data Collection Purpose(s): Third-Party Advertising

Purchase History

An account’s or individual’s purchases or purchase tendencies

NO

N/A

Product Interaction

Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app

YES

HyprMX may collect SDK launch timestamps. Data Collection Purpose(s): Third-Party Advertising; Analytics

Advertising Data

Such as information about the advertisements the user has seen

YES

HyprMX may collect data on ad interactions, including view time and click behavior. Data Collection Purpose(s): Third-Party Advertising; Analytics

Other Usage Data

Any other data about user activity in the app

NO

N/A

Crash Data

Such as crash logs

NO

N/A

Performance Data

Such as launch time, hang rate, or energy use

YES

HyprMX may collect device Low Power Mode status. Data Collection Purpose(s): Third-Party Advertising; Analytics; App Functionality

Other Diagnostic Data

Any other data collected for the purposes of measuring technical diagnostics related to the app

NO

N/A

Other Data Types

Any other data types not mentioned

YES

HyprMX may collect other data for SDK functionality. Examples include OS version, device make and model, and cell carrier data where available. Data Collection Purpose(s): Third-Party Advertising; Analytics; App Functionality; Other Purposes

For apps designated as "child-directed," we collect only User ID, Product Interaction, Advertising Data, Performance Data, and Other Data Types for purposes of analytics and technical necessity.