App Privacy Details
Starting December 8, 2020, App Store Connect requires app developers to identify the types of data collected by their app, including data collected by third-party integrations, such as the HyprMX SDK. The following table specifies the data that is collected by the HyprMX SDK. Important: The data disclosures below are only for the HyprMX SDK. You are also responsible for providing any additional disclosures for your app, including other third-party SDKs used in your app. For more information on Apple's data collection disclosure policies, please see Apple's documentation.
Type
Description
HyprMX Collects and Tracks?
Purpose
Name
Such as first or last name
NO
N/A
Email Address
Including but not limited to a hashed email address
NO
N/A
Phone Number
Including but not limited to a hashed phone number
NO
N/A
Physical Address
Such as home address, physical address, or mailing address
NO
N/A
Other User Contact Info
Any other information that can be used to contact the user outside the app
NO
N/A
Health
Health and medical data, including but not limited to from the Clinical Health Records API, HealthKit API, MovementDisorderAPIs, or health-related human subject research or any other user provided health or medical data
NO
N/A
Fitness
Fitness and exercise data, including but not limited to the Motion and Fitness API
NO
N/A
Payment Info
Such as form of payment, payment card number, or bank account number
NO
N/A
Credit Info
Such as credit score
NO
N/A
Other Financial Info
Such as salary, income, assets, debts, or any other financial information
YES
HyprMX runs user surveys to collect financial data for ad personalization. Users are able to opt out of these questions if desired. Data Collection Purpose(s): Third Party Advertising
Precise Location
Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
NO
N/A
Coarse Location
Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as approximate location services
NO
N/A
Sensitive Info
Such as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data
YES
HyprMX runs user surveys to collect ethnic and other demographic data that could be considered "sensitive" for ad personalization. Users are able to opt out of these questions if desired. Data Collection Purpose(s): Third Party Advertising
Contacts
Such as a list of contacts in the user’s phone, address book, or social graph
NO
N/A
Emails or Text Messages
Including subject line, sender, recipients, and contents of the email or message
NO
N/A
Photos or Videos
The user’s photos or videos
NO
N/A
Audio Data
The user’s voice or sound recordings
NO
N/A
Gameplay Content
Such as user-generated content in-game
NO
N/A
Customer Support
Data generated by the user during a customer support request
NO
N/A
Other User Content
Any other user-generated content
NO
N/A
Browsing History
Information about the content the user has viewed
NO
N/A
Search History
Information about searches the user has performed
NO
N/A
User ID
Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account
YES
Each publisher provides HyprMX a static ID for each user that is primarily used for frequency cap enforcement and fraud prevention. Data Collection Purpose(s): Third-Party Advertising
Device ID
Such as the device’s advertising identifier, or other device-level ID
YES
Advertising and analytics. Data Collection Purpose(s): Third-Party Advertising
Purchase History
An account’s or individual’s purchases or purchase tendencies
NO
N/A
Product Interaction
Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app
YES
HyprMX may collect SDK launch timestamps. Data Collection Purpose(s): Third-Party Advertising; Analytics
Advertising Data
Such as information about the advertisements the user has seen
YES
HyprMX may collect data on ad interactions, including view time and click behavior. Data Collection Purpose(s): Third-Party Advertising; Analytics
Other Usage Data
Any other data about user activity in the app
NO
N/A
Crash Data
Such as crash logs
NO
N/A
Performance Data
Such as launch time, hang rate, or energy use
YES
HyprMX may collect device Low Power Mode status. Data Collection Purpose(s): Third-Party Advertising; Analytics; App Functionality
Other Diagnostic Data
Any other data collected for the purposes of measuring technical diagnostics related to the app
NO
N/A
Other Data Types
Any other data types not mentioned
YES
HyprMX may collect other data for SDK functionality. Examples include OS version, device make and model, and cell carrier data where available. Data Collection Purpose(s): Third-Party Advertising; Analytics; App Functionality; Other Purposes
For apps designated as "child-directed," we collect only User ID, Product Interaction, Advertising Data, Performance Data, and Other Data Types for purposes of analytics and technical necessity.
Last modified 4mo ago
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