Apple App Privacy Details

Starting December 8, 2020, App Store Connect requires app developers to identify the types of data collected by their app, including data collected by third-party integrations, such as the HyprMX SDK. The following table specifies the data that is collected by the HyprMX SDK.

Important: The data disclosures below are only for the HyprMX SDK. You are also responsible for providing any additional disclosures for your app, including other third-party SDKs used in your app.

For more information on Apple's data collection disclosure policies, please see Apple's documentation.

Type	Description	HyprMX Collects and Tracks?	Purpose
Name	Such as first or last name	NO	N/A
Email Address	Including but not limited to a hashed email address	NO	N/A
Phone Number	Including but not limited to a hashed phone number	NO	N/A
Physical Address	Such as home address, physical address, or mailing address	NO	N/A
Other User Contact Info	Any other information that can be used to contact the user outside the app	NO	N/A
Health	Health and medical data, including but not limited to from the Clinical Health Records API, HealthKit API, MovementDisorderAPIs, or health-related human subject research or any other user provided health or medical data	NO	N/A
Fitness	Fitness and exercise data, including but not limited to the Motion and Fitness API	NO	N/A
Payment Info	Such as form of payment, payment card number, or bank account number	NO	N/A
Credit Info	Such as credit score	NO	N/A
Other Financial Info	Such as salary, income, assets, debts, or any other financial information	YES	HyprMX runs user surveys to collect financial data for ad personalization. Users are able to opt out of these questions if desired. Data Collection Purpose(s): Third Party Advertising
Precise Location	Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places	NO	N/A
Coarse Location (location is inferred based on IP address)	Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as approximate location services	NO	N/A
Sensitive Info	Such as racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data	YES	HyprMX runs user surveys to collect ethnic and other demographic data that could be considered "sensitive" for ad personalization. Users are able to opt out of these questions if desired. Data Collection Purpose(s): Third Party Advertising
Contacts	Such as a list of contacts in the user’s phone, address book, or social graph	NO	N/A
Emails or Text Messages	Including subject line, sender, recipients, and contents of the email or message	NO	N/A
Photos or Videos	The user’s photos or videos	NO	N/A
Audio Data	The user’s voice or sound recordings	NO	N/A
Gameplay Content	Such as user-generated content in-game	NO	N/A
Customer Support	Data generated by the user during a customer support request	NO	N/A
Other User Content	Any other user-generated content	NO	N/A
Browsing History	Information about the content the user has viewed	NO	N/A
Search History	Information about searches the user has performed	NO	N/A
User ID	Such as screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account	YES	HyprMX generates a static ID for each user. This ID is primarily used for frequency cap enforcement and fraud prevention. Data Collection Purpose(s): Third-Party Advertising
Device ID	Such as the device’s advertising identifier, or other device-level ID	YES	Advertising and analytics. Data Collection Purpose(s): Third-Party Advertising
Purchase History	An account’s or individual’s purchases or purchase tendencies	NO	N/A
Product Interaction	Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other information about how the user interacts with the app	YES	HyprMX may collect SDK launch timestamps. Data Collection Purpose(s): Third-Party Advertising; Analytics
Advertising Data	Such as information about the advertisements the user has seen	YES	HyprMX may collect data on ad interactions, including view time and click behavior. Data Collection Purpose(s): Third-Party Advertising; Analytics
Other Usage Data	Any other data about user activity in the app	NO	N/A
Crash Data	Such as crash logs	NO	N/A
Performance Data	Such as launch time, hang rate, or energy use	YES	HyprMX may collect device Low Power Mode status. Data Collection Purpose(s): Third-Party Advertising; Analytics; App Functionality
Other Diagnostic Data	Any other data collected for the purposes of measuring technical diagnostics related to the app	NO	N/A
Other Data Types	Any other data types not mentioned	YES	HyprMX may collect other data for SDK functionality. Examples include OS version, device make and model, and cell carrier data where available. Data Collection Purpose(s): Third-Party Advertising; Analytics; App Functionality; Other Purposes

For apps designated as "child-directed," we collect only User ID, Product Interaction, Advertising Data, Performance Data, and Other Data Types for purposes of analytics and technical necessity.